Planning: Price

The price of your magazine is vital to how many magazines you actually sell. I have researched magazine prices and they vary from a reasonable £0.99 to a rather expensive £4.99. The price varies usually on what comes in the magazine, such as free gifts and how thick the magazine is in general. Prices usually end in 99 pence because then it doesn't go to the next pound and it makes the price seem cheaper. Magazines usually base their price on how many copies they think they will sell because they need to break even and possibly make profit from them. I think that i will use a price around the £1.99 mark to make the magazine affordable and cheap for the target audience. This low price will ensure that i sell more copies of the magazine, and therefore it will get more popular through word of mouth.